Around two years ago I visited the brand's New York office and flagship store through Columbia's Retail & Luxury Goods club, and met with the US CEO, Robert Chavez. Comments he made during that visit - control of brand growth, focus on current markets vs. new, strategic/targeted/slow and steady investments in Asian locations - are echoed in this piece with Axel Dumas. It shows Hermès' leadership is closely aligned on overall brand strategy, reinforcing the confident and strong position the brand holds in the luxury world.
Dumas also had some interesting insight on what digital means for the maison:
Where Will Hermès Find Growth in a Slowing Luxury Market? [Business of Fashion]